The RFM Size Standard.

How does it work?

Simple. Share less than a handful of measurements you already know — we’ll do the rest.

Our modern, enduring collection is already on the rack. We reinforce modern design with The RFM Sizing Standard, which is based on a proprietary database of body scans. We measured a range of athletes to get real measurements of real men. The result? We know that an athletic frame is built far differently than your average Joe.

Why?

Most menswear brands rely on sizing standards that are over 75 years old. That’s like calling your mom on a rotary phone to ask for a wire transfer.

Instead, we invited thousands of athletes to our studio to hear first hand what styles were missing from their closets. We then used our 3D body scanner to assess over 500 measurements across every athlete. We took all of those body measurements and translated all of that information into measurements for measurements of actual clothing. From that, we designed our collection and built it for the modern athlete.